If you live in the UK, you can get the main ITV channel free through your aerial. Digital subscribers can also get ITV2, ITV3 and ITV4 for free via any other TV provider including Freeview, BT, Sky, and Virgin Media.
Additionally, some events are streamed live on the ITV website. The ITV Hub is where you can stream live events as well as classic matches and sports documentaries.
ITV has always had a reputation for showing live sporting events and this continues with the addition of their digital channels, particularly ITV4. Their current range of live sport includes England football Internationals, other live football from around the world, rugby union and darts.